Communications can make or break any labor situation and has never been more important than in this new labor environment. Employers have extra challenges persuading their stakeholders when a conflict between an employer and union occurs. This session will define the new labor environment and provide practical tips for communication professionals. Three Key Topic Points: 1. Current environment for labor activity across the US 2. How organizing occurs 3. Communication tools for responding to the new labor environment Mark has 25+ years of experience in all functional areas of human resources with decades at Publix responsible for the labor relations function as well as the measurement and reporting of the organizational culture. Mark currently leads a company of 200+ consultants specializing in labor and employee relations; employee communications; people analytics and facilitation of organizational change. Location: 122 E Main St, Lakeland, FL 33801
Are you looking for clever ways to manage social media? Do you need ideas on how to craft the perfect storytelling pitch? Are you interested in opening your own firm? This event is designed to equip you with the insights, tools, and strategies needed to excel in today’s dynamic PR landscape. Whether you’re an aspiring entrepreneur, new to the industry, or looking to refine your skills, these roundtable discussions promise to provide valuable knowledge and networking opportunities.
There will be 3 roundtables accompanied by 3 individual PR experts who each bring their own PR & comms expertise to the table. Attendees get a chance to sit in, learn, and ask questions with each PR expert, in a 15-minute round-robin format.
Roundtable 1: Challenges & Benefits of Opening Your Own PR Firm with Joe Curley, APR, CPRC
Roundtable 2: Managing Social Media and Leveraging Earned Media with Kim Livengood, APR, CPRC
Roundtable 3: Storytelling/Finding Stories to Pitch with Monica Yadav, APR, CPRC
$30/members, $40/future members
Bo Breuklander shares top tips on how to identify obstacles to successful outcomes with your primary stakeholders and how to measure impact.
The Florida Public Relations Association Lake County Chapter presents Communicating Change: Overcoming Barriers and Building Confidence with Bo Breuklander.
Join us for an exciting webinar on July 17 as we review why overcoming stakeholders’ resistance to change is one of the biggest obstacles to any transformation. Mitigating risks to organizational change and transformation requires you to proactively address communication challenges and secure partnerships before you’re too far along in the process.
In this presentation, we will cover:
How to identify obstacles to successful outcome
How to advocate for your primary stakeholder
How to measure your impact
Lead with authority and establish credibility as a strong nexus between stakeholders and leadership. Join us to learn how your unique understanding of audiences, channels, and messaging will make a significant impact and lead to successful outcomes.
Virtual Networking begins at 11:45 a.m.
Webinar begins at 12:00 p.m.
SPEAKER
Bo Breuklander
Bo Breuklander helps leaders and organizations foster trust, navigate change, and grow through strategic communications.
His experience includes developing and leading key initiatives for Fortune 150 B2B technology and manufacturing companies, start-ups and small businesses, associations, and more. He’s also a public relations and advertising instructor at the University of Tampa.
Breuklander received a master’s degree in strategic communications management from the University of South Florida and a bachelor’s degree from Oklahoma State University. He is a Prosci-certified Change Management Professional.
Save the Date! Join us for a fun, casual evening of networking, food and drinks as you get to know fellow FPRA Tampa Bay members! Mark your calendar for July 17, 5:30 to 7:30 p.m. at World of Beer, 5311 Avion Park Drive. in Tampa
Are you hearing the buzz and wondering how to get your organization or clients in front of the media? Take your PR game to an Olympic level at the 2024 Media Breakfast: Going for Gold, presented by the Florida Public Relations Association’s Southwest Florida Chapter from 8:30 to 11:30 a.m. on Thursday, July 18 at the Embassy Suites by Hilton Fort Myers Estero.
Media Breakfast is an annual event tailored to public relations professionals and business owners aiming to achieve Olympic success by deepening their understanding of the ever-evolving media industry. This year’s event will dive into the national and local media landscape, highlighting valuable insights and tips for effectively pitching, engaging and building relationships with media of all levels.
During this informative half-day session, attendees will have an opportunity to engage with a diverse panel of top media experts spanning national and local media, national business brands and beyond. Enjoy a breakfast buffet and networking with local marketing, PR and business professionals.
Join the winners’ circle and register now to secure your spot at this gold-medal, informative event! Early bird pricing is available through July 1.
The Gold Medal Panel:
- Dan Shepherd, a CBS News Producer with 30+ years in local and national network news! From covering hurricanes to inspiring stories, Dan brings a wealth of experience and passion for storytelling.
- Jennifer Thomas, founder and CEO of FSR Ventures and Beauty Results PR! With 30 years of experience, Jennifer excels in connecting media and clients across various industries, including beauty, health, wellness and finance. Her impressive portfolio includes securing placements in top media outlets such as The Today Show, Forbes, Vogue, CNN and more. Her diverse background includes serving in public affairs for the Air National Guard and completing an active-duty tour at the Pentagon.
- Lois Thome, the trusted anchor of WINK News in Southwest Florida for over 30 years!
- Michael Braun, managing editor for WGCU Public Media! With over 40 years of experience, Michael has a rich background as an editor, breaking news reporter and page designer. His career spans notable roles at The News-Press, Naples Daily News, The Vindicator and the Lisbon Morning Journal.
- Alan Zagier, an award-winning journalist, storyteller and public relations manager at Priority Marketing. With over 20 years in journalism, including a decade with The Associated Press, Alan brings extensive experience to the table. Join us at the 2024 Media Breakfast: Going for Gold to gain insights from his impressive career!
- Additional speakers to be announced
Who should attend?
- PR and marketing professionals who are interested in staying at the forefront of industry trends and expanding their knowledge of media relations.
- New and seasoned practitioners looking for valuable insights to enhance your strategic approach and expand to the national level.
- Business owners and leaders interested in expanding media expertise
- PR professionals seeking new social connections
Event Sponsor
Sponsoring the event offers visibility to a captive audience of industry professionals and media representatives, fostering valuable relationships and business opportunities. Your brand will be prominently featured in event materials, increasing your visibility among industry peers. Supporting the Media Breakfast demonstrates your commitment to community and professional development, enhancing your brand’s reputation within the industry. Please contact nicki@prioritymarketing.com to secure your sponsorship today!
VIEW SPONSORSHIP OPPORTUNITIES
Event Details
Date: Thursday, July 18
Time: 8:30 – 11:30 a.m.
Location: Embassy Suites by Hilton Fort Myers Estero
Pricing until July 1:
- Early Bird FPRA & PRSA Member Registration: $50
- Early Bird Non Member Registration: $60
- Early Bird Student Registration: $25
Pricing from July 2 – July 15:
- FPRA & PRSA Member Registration: $60
- Non Member Registration: $70
- Student Registration: $35
Refunds:
Refunds for event registration fees must be requested in writing at least 3 business days in advance of the event to pr@fpraswfl.org. No refunds or credits will be granted after that time.
I wanted to personally invite you to our upcoming professional development event Practical Strategies for Crafting Effective Narratives with from 8:30 – 10:30 am on Thursday, July 18 at the Brevard County Emergency Operations Center in Rockledge.
Join us at Brevard’s New Emergency Operations Center for a presentation from Dr. Heidi Hatfield Edwards, professor and the associate dean for Florida Tech’s College of Psychology and Liberal Arts.
Storytelling is central to public communication. Understanding how to craft a narrative is an essential component in the communicator’s toolkit. Dr. Heidi Hatfield Edwards will discuss why storytelling is effective in getting your message to the public, providing tips for crafting your messages with narrative structures.
After the program, attendees will enjoy a VIP tour of the newly constructed Emergency Operations Center.
Special thanks to Katie Mitzner at Tucker/Hall for your generous Breakfast Sponsorship!
20 for ALL attendees | Light breakfast refreshments will be provided.
Join the Treasure Coast Chapter of the Florida Public Relations Association for our July Membership Meeting, Building Strategic Community Partnerships.
In this informative session, Brandi Burford, Public Relations and Marketing Coordinator for Underwater Engineering Services, Inc. (UESI), will share valuable insights on fostering effective community partnerships. Brandi brings extensive experience in public relations and marketing, specializing in creating mutually beneficial collaborations.
Attendees will gain practical strategies to focus first on building strong relationships, identify and approach potential partners strategically, and develop projects that benefit all parties involved.
Following the presentation, guests will enjoy an exclusive guided tour of the UESI facility, providing a firsthand look at their innovative approach to underwater engineering.
Don’t miss this opportunity to enhance your community engagement strategies and network with industry peers. Our program sponsors and host, UESI, will provide refreshments.
Mark your calendar and save the date for our next Pop-Up PR! Join us on July 24 at 5:30 p.m. at Public & General for some no-stress networking at our next Pop-Up PR! #ChooseFPRA #FPRAGainesville.
Join us for a special social mixer and celebration where it all began. Celebrate our chapter’s birthday at Silver Springs State Park, the birthplace of FPRA on Saturday, July 27, from 10 a.m. – 1:30 p.m.
What to Expect:
- Glass Bottom Boat Tour
- Plaque Unveiling
- Family-Friendly Fun
Tickets are just $15 for both members and non-members. Bring your loved ones along for a day of celebration and memories at the beautiful Silver Springs.
Let’s celebrate our history and look forward to many more successful years together:
Join us for the FPRA Orlando Area Chapter’s annual end-of-year celebration and board installation breakfast program on Wednesday, July 31. This event will include our chapter’s top awards and membership awards.
Join us from August 4-7 at the PR & Comms Summit in Tampa, Florida. For 85 years, FPRA has brought together public relations, marketing, advertising and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success.
This year’s gathering of communications professionals will engage with captivating speakers on topics that will help them “summit” to the top of their game for the organizations they represent as they hear from communication leaders from leading brands such as Microsoft, Walt Disney World Resort, Paramount / MTV Studios and more.
And in true FPRA style, attendees will get inspired and reenergized, all while capturing that coveted aha moment that helps them do their jobs better than ever.