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The following agenda will be updated regularly as the conference approaches. Items in bold are open to everyone who purchased a Full Conference Registration. The agenda is subject to change. Register for the conference.

*Additional Fees Apply.

Sunday, August 6

8:30 a.m.

Golf Outing*

2 p.m. to 2:45 p.m.

The Value of Earning Accreditation with Laura Byrnes, APR, CPRC

2:45 p.m. to 3:30 p.m.

The Value of Earning Credentials with Laura Byrnes, APR, CPRC

3:15 p.m. to 4 p.m.

Chapter Leadership Forum

4:15 p.m. to 4:45 p.m.

Outgoing Executive Committee Meeting

5 p.m. to 5:30 p.m.

Incoming Executive Committee Meeting

6 p.m. to 6:30 p.m.

Board Bus to Universal Orlando

7:30 p.m. to 10 p.m.

President’s Welcome Reception

Included in their full-conference registration, attendees will spend a magical evening at Universal Orlando’s Wizarding World of Harry Potter. Diagon Alley will open just for conference attendees. Don’t miss this once-in-a-lifetime opportunity to experience the Wizarding World of Harry Potter without the crowds.

Monday, August 7

7 a.m. to 5 p.m.

Registration Desk Open

 

7:30 a.m. to 9 a.m.

Continental Breakfast

7:40 a.m. to 8:25 a.m.

Past President’s Council Meeting

8:30 a.m. to 9 a.m.

Welcome & Annual Meeting

9 a.m. to 10 a.m.

General Session featuring Ann Rhoades of People Ink: Built on Values

10:25 a.m. to 11:25 a.m.

Breakout: The Right Prescription for Healthcare Communications with Roy Reid, APR, CPRC, and Kristen Knapp, APR, CPRC

10:25 a.m. to 11:25 a.m.

Breakout: Bridge the Gap Between PR and Finance with Larry Parnell

10:25 a.m. to 11:25 a.m.

Breakout: Pitching Your Media Story in 60 Seconds with Michelle Mermelstein, APR

10:25 a.m. to 11:25 a.m.

Breakout: Travel, Tourism & PR with Elizabeth Ninomiyia

10:25 a.m. to 11:25 am

CN Breakout: Discussion with Ann Rhoades

11:45 a.m. to 1:30 p.m.

Presidents’ Luncheon

1:45 p.m. to 2:45 p.m.

Breakout: Protecting Data and Discussions in an Electronic Communication World with Erich Kron

1:45 p.m. to 2:45 p.m

Breakout: Seven Secrets to Become the Leader You Never Thought You Could Be with Josh Davies

1:45 p.m. to 2:45 p.m

Breakout: Shooting Professional Quality Video with Your Smartphone with Heather Grzelka, APR

1:45 p.m. to 2:45 p.m

Breakout: Guidelines for Writing SEO-Friendly Headlines with the Poynter Institute

3:00 p.m. to 4:00 p.m.

Fireside Chat featuring Orlando Mayor Buddy Dyer and Heather Fagan: The Value of Communicators During the Pulse Nightclub Tragedy

4:15 p.m. to 4:45 p.m.

State Board Meeting

5 p.m. to 6:30 p.m.

Reception and Networking Event Sponsored by George Washington University

Tuesday, August 8

7 a.m. to 5 p.m.

Registration Desk Open

7:30 a.m. to 9 a.m.

Continental Breakfast

8:50 a.m. to 10 a.m.

Dillin Keynote featuring Mary Lunghi of IKEA: Learning What Your Stakeholders Value

10:15 a.m. to 11: 15 a.m.

Breakout: Making Your Message Personal with Elizabeth Ninomiyia

10:15 a.m. to 11: 15 a.m.

Breakout: Partnering with Your Community to Enhance Your Corporate Brand with Chris Gent, APR, CPRC

10:15 a.m. to 11: 15 a.m.

Breakout: Internal Communications with Devon Chestnut, APR, CPRC

10:15 a.m. to 11: 15 a.m.

Breakout: The Intersection of Branding and Digital Communications with David Capece

10:15 a.m. to 11: 15 a.m.

CN Breakout: Discussion with Mary Lunghi

11:30 a.m. to 12:30 p.m.

General Session Luncheon featuring Scott Stanzel of Amazon: Making Customers Feel Like Friends

12:50 p.m. to 1:50 p.m.

Breakout: Negotiation and Conflict Resolution with Donald Addison, Ph.D.

12:50 p.m. to 1:50 p.m.

Breakout: Building Your Own Business with Karen Swim

12:50 p.m. to 1:50 p.m.

Breakout: When Is Paid Content the Best Route? with Heidi Armstrong-Porrit

12:50 p.m. to 1:50 p.m.

Breakout: Planning Your New Website with Kelly Turner

12:50 p.m. to 1:50 p.m.

CN Breakout: A Discussion with Scott Stanzel

1:55 p.m. to 2:10 p.m.

Chocolate Break

2:10 p.m. to 3:10 p.m.

General Session featuring Susan McManus, Ph.D.: Understanding What Your Audience Wants

3:20 p.m. to 4 p.m.

CN Breakout: A Discussion with Susan McManus, Ph.D.

3:20 p.m. to 4 p.m.

George Washington University Strategic PR Master’s Program Panel Discussion

6:00 p.m. to 7:00 p.m.

Reception of the Presidents

7:00 p.m. to 10:00 p.m.

Fire & Ice: Golden Image Banquet

Wednesday, August 9

8:00 a.m. to 11:00 a.m.

Registration Desk Open

8 a.m. to 9:15 a.m.

CN Business Meeting

9:00 a.m. to 10:30 a.m.

Breakfast & General Session with Colby Jubenville, Ph.D.: Distinguish Yourself from the Competition

10:35 a.m.

Closing & Drawing for 2017 Annual Conference Registration

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