Florida Southwestern State
8099 College Pkwy, Fort Myers, FL, US
33919
The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) brings its annual one-day professional development seminar to Florida SouthWestern State College. This year’s event, “Mastering the Art of Storytelling & Crisis Communication” will including presentations and workshops on effective storytelling, engaging the media to enhance your organizations reach, and how to deal with unexpected events that impact your business and audiences.
PR University showcases industry-leading professionals in business, education, healthcare, media and more, all sharing best practices, takeaways, and case studies on how to use your brands story to engage, educate, and entertain.
Open to the public, this event provides seasoned and young professionals, business owners, and anyone who communicates their brand story to any audience with real-world tools and techniques they can use in their daily work.
PR University offers valuable education, professional development, and networking opportunities with presentations from a lineup of dynamic speakers.
2023 Presentations:
Crisis Communications Round Table with Holly Smith, Public Affairs Administrator, Volusia County Tax Collector and adjunct professor, Emergency Management Institute
Stories2Share and Narrative Storytelling with Sean Martinelli, Murrow Award-winning NBC2 reporter
Once More, With Feeling – Effective Storytelling Through Video for Engagement and audience retention with St. Matthew’s House’s Tommy Short and Joe Loverde
Using Storytelling and Data to Boost Your Campaigns with Arthrex, Inc. campaign management team Heather Doane, APR, CPRC, and Mindy Hollister
A Fireside Chat with Arlyn Knox, Chief Marketing Officer at Redwood Logistics
Who Should Attend?
PR, communications and marketing leaders looking for actionable takeaways to improve their brand storytelling and crisis communications response
New communications professionals who want to learn best practices for telling their brand’s stories
APRs looking to gain continuing education credits toward their APR renewal