https://www.eventbrite.com/e/january-virtual-professional-development-program-tickets-777618767667?aff=oddtdtcreator
oin us for this engaging program to learn the marketing KPIs you need to know! Metrics can be complicated, but they don’t have to be with the tips you’ll learn from Mike Wells, chief marketing officer for GOLDLAW.
Mike is a seasoned marketing executive who is passionate about building dynamic, high-achieving marketing and sales teams, finding gold in analytics and compelling storytelling in content marketing. He specializes in the legal industry. At GOLDLAW, Mike oversees a large in-house marketing team and the firm’s intake call center. He is part of the firm’s five-member executive team and works closely with leadership to align marketing and sales strategies with the firm’s mission and core values.
A proud former “ink-stained wretch,” Mike was a newspaper journalist before transitioning to legal marketing in 2008. His articles appeared in major metropolitan newspapers and national magazines. His reporting career also included stints as a SiriusXM Radio reporter and as a guest commentator on national cable news networks.