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Building a Brand that’s (Literally) Out of this World!
Tuesday, May 21, 2024 from 12 to 1 p.m. ET
Free for Members – Register Now
$25 for Non-Members – Pay Here
Presented by Alayna Curry, APR, Space Florida Director of Public Relations
We are rapidly entering a new era in the space industry that extends beyond just exploration to include tourism and commercial ventures. As the state’s aerospace finance and development authority, Space Florida is tasked with building out the space ecosystem to support a booming industry that is expected to be valued at $1 trillion in the next 5-10 years. Join us as we discuss how the industry is evolving and why Space Florida is unveiling a new brand and strategy to enhance Florida’s status as the space capital of the world.
Key Takeaways:
- Groundwork for building a new brand to match your industry’s trajectory and organization’s mission
- Tips for earning a seat at the leadership table
- How to develop a media relations strategy to enhance thought leadership
- Real-world examples of how PR contributes to the organization’s overall mission
- Other interesting insights about the future of the space industry
Alayna Curry, APR serves as the director of public relations for Space Florida, the state’s aerospace finance and development authority. She manages the organization’s brand and all external communications, helping to strengthen Florida’s position as the space capital of the world. Alayna has more than 15 years of experience in major statewide industries, previously working for Orlando Health and the Central Florida Expressway Authority. She is a summa cum laude graduate of the University of Central Florida with a degree in advertising and public relations. Outside of her full-time career, Alayna is also a certified group fitness instructor specializing in women’s fitness. She and her husband Brenton have two boys, Clayton and Henry.