Professional development is the cornerstone of our association’s mission. With a history of over 80 years, FPRA has developed a rich legacy of professional development, including leadership growth and opportunities, networking, professional credentialing and opportunities for professional recognition for public relations, communications and marketing professionals.
We aim to keep our members up-to-date on industry trends and help them advance their careers. Below are just some of the ways that we do this.
Chapter Involvement
With 15 professional chapters and 14 student chapters located throughout Florida, we offer a variety of professional development opportunities geographically close to our members. Our local chapters host monthly meetings, seminars, and other regular professional development opportunities close to home, making it easy to get involved, learn and network with other area practitioners.
Counselors’ Network & The CN Winter Symposium
The CN Winter Symposium is an exclusive, two-day seminar that allows senior-level practitioners to hear from expert speakers and discuss the unique challenges of their day-to-day roles. Our Counselors’ Network comprises members in good standing who have earned the CPRC (Certified in Public Relations Counselor) credential and are actively engaged in providing counseling services as a principal, officer, partner or employee of a public relations firm, corporation organization or agency.
Credentialing
We offer our members two proactive and affordable credentialing opportunities: Accredited in Public Relations (APR) and Certified Public Relations Counselor (CPRC). The APR credential is the benchmark of PR excellence. As a member of the Universal Accreditation Board with PRSA, FPRA members are eligible to earn their APR. Meanwhile, the CPRC credential is unique to FPRA members and demonstrates an elevated ability to practice public relations as a trusted counselor. The CPRC credential was developed to recognize the professional growth and achievement of senior FPRA members who earned the APR designation and demonstrated their strong knowledge of sound public relations practices.
PR & Comms Summit
Our annual PR & Comms Summit is a highly anticipated event that brings together professionals in PR, marketing, advertising, social media, digital communications, media relations, public information, corporate affairs, branding and more! The Summit features renowned speakers, invaluable takeaways, and plenty of networking opportunities.
Leadership Opportunities
As a volunteer-run organization, we rely on our members to step up and take on leadership roles to further our mission and impact. Leadership opportunities exist both at the local and state levels. Our members are recognized through a variety of award programs for the work they do and the impact they make on the association and its members. In addition, we offer LeadershipFPRA, a formal leadership training program.
Webinars
FPRA hosts regular webinars on subjects ranging from developing an effective strategy for corporate giving to properly using AI technology as a public relations/communications tool. These one-hour webinars are often hosted during the lunch hour so that members can easily tune in between meetings. Archived webinars are available for members to watch on demand.